Corporate Branding refers to the practice of promoting the brand name of a corporate entity, versus only promoting the products or services. Corporate branding encompasses logo, customer service, treatment and training of employees, packaging, advertising, stationery and quality of products and services. Branding is critical to portray a positive perception in the public eye. If you have never considered, or invested in, corporate branding, IVC Productions, LLC can assist.
Corporate Branding is successful when three elements are positively aligned; merging what the company’s top management seek to accomplish (their strategic vision), what the company’s employees know and believe (organization’s culture) and how its stakeholders perceived the company (their image of it).
IVC Productions, LLC understands how to integrate marketing, communications and corporate social responsibility to create a positive image. Now more than ever, people care about the company behind the product and corporate transparency. For a new business who has yet to develop a corporate branding campaign, it can seem overwhelming to figure out where to start. But the longer you wait, the more difficult it is to cultivate a vision and direction.